Re: AOL Blocking of this list

From: Rob Frankel <rob_at_robfrankel.com>
Date: Wed 20 Aug 2003 10:27:01 -0500

At 9:51 AM -0500 8/19/03, Cliff Kurtzman wrote thusly:
>Since the middle of last week, the 900 or so members of this
>list that receive Online Ads at their AOL email
>addresses have not been receiving messages... AOL's mail
>system seems to be refusing to accept the Lyris messages.
>At first I thought the problem was power failure related,
>but now I'm fairly certain that the problem is due to
>AOL blocking instead. Does anyone have any ideas of how
>to deal with the situation?
>

Yup. This is becoming a huge problem which i-legions has just
mastered. Although I'm not a technical guy, it goes something like
this:

Any batch of addresses delivered from the same IP address is
automatically recognized as bulk e-mail/spam. Unless you can deliver
small chunks of those messages under their limit (which I THINK is
500), you're nailed.

Also, if your DNS addresses don't match up (send and receive), AOL,
Yahoo, MSN and others will nail you as a spammer, the thought being
if they don't match up, you must be trying to NOT be contacted with a
simple Reply To.

Those are just two issues.

The second can be technically adjusted by your local tech dude. The
second can be handled in mail load-balancing. But the most permanent
way of dealing with it is establishing a dialogue with AOL and
getting their specific recommendations. That's what we had to do.

--
Rob Frankel, "Yes, I really do turn users into evangelists for your brand."
Big Time Branding (SM) http://www.RobFrankel.com
How to Send Unsolicited E-Mail and NOT be a Spammer:
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Received on Wed Aug 20 2003 - 10:27:01 CDT