Cookie targeting ala profiles

From: Keith Pieper <discussions_at_keithpieper.com>
Date: Fri 22 Aug 2003 13:01:56 -0500

>Anyone offer/do cookie targeting anymore? The type that was once
>hyped by MatchLogic and Engage (and DoubleClick to an extent)?

To be more specific, does anyone do anonymous profile targeting? I
know this is a privacy snafu if done incorrectly. But does anyone
model user behavior via cookies to create targeting profiles?

Keith

Received on Fri Aug 22 2003 - 13:01:56 CDT

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