Re: Top 10 Internet Marketing Books

From: Cliff Kurtzman <moderator_at_o-a.com>
Date: Mon 25 Aug 2003 09:10:17 -0500

Some places to start:

Jim Sterne's books, especially the latest two:
"Web Metrics" and "Customer Service on the Internet".
Jim's newsletters, Full Sterne Ahead and Sterne
Measures, are musts too... http://www.targeting.com/.

Rob Frankle's The Revenge of Brand X,
http://www.revengeofbrandx.com/brandx/index.html

Not really an Internet marketing book... but I'm current reading
FusionBranding: How To Forge Your Brand for the Future
by Nick Wreden and it is outstanding.
You can also subscribe to Nick's email newsletter from his
site at http://www.fusionbrand.com/

Jim, Rob, and Nick all participate on this list. List member Rick
Bruner also has a book that I have not read but have heard good
things about: Net Results.2: Best Practices for Web Marketing.

I can also recommend:

Web Site Usability by Jared Spool et al.

Complete Guide to Internet Publicity by Steve O'Keefe

Cyberwriting by Joe Vitale (old, but still on target)

Permission Marketing & Survival Is Not Enough by Seth Godin

Cliff Kurtzman
Moderator
Online Advertising Discussion List
http://www.o-a.com
281-480-6300




Received on Mon Aug 25 2003 - 09:10:17 CDT