Re: Top 10 Internet Marketing Books

From: Jim Sterne <jsterne_at_targeting.com>
Date: Mon 25 Aug 2003 10:29:26 -0500

At 07:10 AM 8/25/03, Cliff Kurtzman wrote:
>Some places to start:
>
>Jim Sterne's books, especially the latest two:
>"Web Metrics" and "Customer Service on the Internet".
>Jim's newsletters, Full Sterne Ahead and Sterne
>Measures, are musts too... http://www.targeting.com/.

Thanks Cliff - once again, I owe you one.
I want to add www.wilsonweb.com to the list.
No, it's not a book, but Dr. Ralph has some
good information on just about everything
and especially good for (but not limited
to) small business.

[MODERATOR'S NOTE: Ralph Wilson does in fact
have a book out now too, "Planning Your Internet
Marketing Strategy" which can be found on a link
from the wilsonweb.com site. --Cliff]


------------------------------------------------------
Jim Sterne Target Marketing of Santa Barbara
www.targeting.com www.emetrics.org
Author, Speaker, Consultant +1 805-965-3184
======================================================
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Received on Mon Aug 25 2003 - 10:29:26 CDT