Ad Rates Gone South But Attitudes Still in the North Pole

From: Ariel Chew <ariel_at_inklineglobal.com>
Date: Tue 26 Aug 2003 09:06:34 -0500

In the landscape of ad revenues that are going south, one wonders why
there are still reps that still insists on the min. buy of $10,000 or
$2,000 no out clause. As direct marketers, our experience is that
agencies or sites for that matter who are flexible with test buys are
the ones that land the large contracts. I have got responses from too
many reps who claim company policy of $10,000 or still come back with
$20-30 CPM rate cards. C'mon, be realistic, most small to mid size
companies have the ad budget to spend, but shoddy reps who just take
your money and run, blasting your campaign within one day types are the
ones ruining the ad industry. You never know, sometimes a small campaign
of $50-$200 might just turn into $20,000 per month campaign. If you have
the attitude you get our business. Too bad for those who burnt our
campaign and still dare to ask for a renewal, you won't get a dime from
any smart marketer with the ad revenue to spend.

____________________
Ariel Chew
inKline Global, Inc.
Email: ariel_at_inklineglobal.com
Web Address: http://www.inklineglobal.com/




Received on Tue Aug 26 2003 - 09:06:34 CDT