Re: Ad-Overkill: Selling Page Backgrounds

From: Sean Dillon <sean_at_telegraph.co.uk>
Date: Fri 29 Aug 2003 08:59:46 -0500

> Just pulled up Accuweather.com, a site I thought was already a
> little overboard on ads. Now they are selling sponsor messages on
> the page background! It's definitely scaring me away. Innovation is
> one thing. But this is clutter at its finest.

Curious (as we once did a deal about 2 years back with Reuters which
had a feint version of their logo as the page background) I popped
along to Accuweather.com and noticed that the front page has
the following:

1 234x60 Half-size banner (above fold)
1 300x250 MPU (above fold)
1 468x60 Google AdSense banner (below the fold)

I'd hardly call that cluttered or overboard...
Or am I missing something here?


Sean





Received on Fri Aug 29 2003 - 08:59:46 CDT