How Much Do Clients Need to Know about You?

From: Jeremy Stetson <oa-only_at_mensimageconsultant.com>
Date: Mon 15 Sep 2003 08:53:44 -0500

Some feedback received about our company's business has focused on the lack
of information about who we are, as though it's a sign of a scam or lack of
credentials.

That lack of information is deliberate, but for other reasons. For one
thing, nobody at the company wants to be famous (which could happen if the
site ever reaches its potential). Also, there is no phone number or street
address listed because all business is conducted online. No email addresses
are shared mainly to avoid spam. (We're not the only online business that
shields addresses behind a form.)

Would listing a vague geographic location (the greater metropolitan area)
help at all? Or is it just a matter of sprucing up the website with
testimonials, image-related visuals, and developing a good reputation? Say,
what about listing some sort of stamp of approval from some accredited
association of online business (if there is one)?


Gentleman's Best Friend Image Consulting Services
www.mensimageconsultant.com (currently being visually enhanced)




Received on Mon Sep 15 2003 - 08:53:44 CDT