Re: What should Google do?

From: Rob Frankel <rob_at_robfrankel.com>
Date: Tue 16 Sep 2003 08:40:27 -0500

Steve Phariss wrote thusly:

>I am not sure I really agree with you Rob. Googles "Brand" IS as a
>no-nonsence, fast, and accurate search engine (even the news, images,
>catalog, groups are just specialized search engines with the same
>no-nonsence look and feel). As long as they maintain that image, they
>will keep a customer-base, but, like any other brand, when they discard
>that image people will leave.

Okay, try this test:

Ask any two people why they choose Google as their solution. Betcha
you get two completely different answers. If you do, there's no
brand there.

--
Rob Frankel

"Branding is not about getting your prospects to choose you over your
competition; it's about getting your prospects to see you as the only
solution to their problem." (TM) -- Rob Frankel, consultant and
author of "The Revenge of Brand X: How to build a Big Time Brand on
the web or anywhere else."
Big Time Branding (SM) http://www.RobFrankel.com
818-990-8623 or 1-888-ROBFRANKEL
AIM: ROBFRANKEL




Received on Tue Sep 16 2003 - 08:40:27 CDT