Re: How Much Do Clients Need to Know about You?
Jeremy Stetson wrote thusly:
>Some feedback received about our company's business has focused on the lack
>of information about who we are, as though it's a sign of a scam or lack of
>credentials.
That's a brand problem.
>That lack of information is deliberate, but for other reasons. For one
>thing, nobody at the company wants to be famous (which could happen if the
>site ever reaches its potential). Also, there is no phone number or street
>address listed because all business is conducted online. No email
>addresses are shared mainly to avoid spam. (We're not the only online
>business that shields addresses behind a form.)
That's a REAL brand problem. Here you are asking people for their
patronage, but you don't reveal enough about yourself. Not a great
way to establish trust.
>Would listing a vague geographic location (the greater metropolitan area)
>help at all? Or is it just a matter of sprucing up the website with
>testimonials, image-related visuals, and developing a good reputation?
>Say, what about listing some sort of stamp of approval from some accredited
>association of online business (if there is one)?
What are you so worried about?
--
Rob Frankel
"Branding is not about getting your prospects to choose you over your
competition; it's about getting your prospects to see you as the only
solution to their problem." (TM) -- Rob Frankel, consultant and
author of "The Revenge of Brand X: How to build a Big Time Brand on
the web or anywhere else."
Big Time Branding (SM) http://www.RobFrankel.com
818-990-8623 or 1-888-ROBFRANKEL
AIM: ROBFRANKEL
Received on Tue Sep 16 2003 - 08:49:40 CDT
