Google a brand?

From: Nick Wreden <nick_at_fusionbrand.com>
Date: Wed 17 Sep 2003 10:15:49 -0500

>>Ask any two people why they choose Google as their solution. Betcha
you get two completely different answers. If you do, there's no
brand there.

Disagree. In the mass economy, that might have been true, but not in
today's customer economy. Brands today are defined by the customer on
their terms. Whether I go to Google because of its clean interface or
organized search results, it's still a brand to me. And while I'm not a
big fan of Interbrand, a Feb. poll indicated that Google was one of the top
five brands worldwide, along with Apple, Coca-Cola, Starbucks, & Ikea.

Nick Wreden, MA, MS
Customer Loyalty Consultant
Author, FusionBranding: How To Forge
Your Brand for the Future
Selected as a "Best New Business Book"
"The definitive work on organizational branding"
Customer loyalty newsletter: info_at_fusionbrand.com
http://www.fusionbrand.com

"Because its purpose is to create a customer, the business
has two basic functions: marketing and innovation. Marketing
and innovation produce results; all the rest are costs."
-- Peter Drucker






Received on Wed Sep 17 2003 - 10:15:49 CDT