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Rob Frankel <rob_at_robfrankel.com> wrote:
>Ask any two people why they choose Google as their solution. Betcha
>you get two completely different answers. If you do, there's no
>brand there.
In the Internet and tech industry you will find the same or similar answer
that Google is easy-to-use and provides accurate results. That's exactly
how I came across Google several years ago - through word-of-mouth from
colleagues.
In any brand, including 'Rob Frankle', if and when something or someone
better comes along and people take to it, there's possible a chance of
breaking or dilution of brand. I don't think every brand is completely
bulletproof. However, Google has well-weathered the coming and going of
new, easier-to-use, more accurate and far more creative methods of
searching. And even through their careful integration of AdWords and other
commercial pollution, I_ve only seen their popularity grow stronger, and
reputation for providing an easy-to-use interface and accuracy remain steady
on course.
David Moon
Received on Thu Sep 18 2003 - 09:41:29 CDT
