Re: Google a brand?

From: Rob Frankel <rob_at_robfrankel.com>
Date: Fri 19 Sep 2003 08:58:23 -0500

At 9:41 AM -0500 9/18/03, David Moon wrote thusly:

>In any brand, including 'Rob Frankel', if and when something or someone
>better comes along and people take to it, there's possible a chance of
>breaking or dilution of brand. I don't think every brand is completely
>bulletproof. However, Google has well-weathered the coming and going of
>new, easier-to-use, more accurate and far more creative methods of
>searching. And even through their careful integration of AdWords and other
>commercial pollution, Iíve only seen their popularity grow stronger, and
>reputation for providing an easy-to-use interface and accuracy remain
>steady on course.

Understood. But that's the whole point of
branding: becoming the only solution to their
problem. If there's only one "Rob Frankel",
that's the only choice left, assuming that Rob
Frankel is what you're after. Sure, there are
tons of branding consultants, but my own
operations offer services, products and the guy
himself. So even if someone were to try and rip
off the stuff I do, a client wouldn't/couldn't
get Rob Frankel there.

In the same way, Google might very well be easy
(and arguably accurate). However, as we all
should have learned from software, ease of use
isn't enough. For Google to be a real brand
IMHO, it has to have something that others can't
find anywhere else.

--
Rob Frankel, "Yes, I really do turn users into evangelists for your brand."
Big Time Branding (SM) http://www.RobFrankel.com
Revenue-generating Branded Community (TM): http://www.i-legions.com
The best biz discussion list on the web: http://www.FrankelTips.com




Received on Fri Sep 19 2003 - 08:58:23 CDT