Re: Google a brand?

From: Rob Frankel <rob_at_robfrankel.com>
Date: Fri 19 Sep 2003 08:59:17 -0500

At 10:24 AM -0500 9/18/03, John Cass wrote thusly:

>When I think of Volvo I think of safe cars. When I think of a search engine
>I think of Google. The value those companies provides makes up their
>brand. If you want to learn more about brand.


Branding actually works the other way around:

You think of what you need, then find the brand to fill that need.
When you want a safe car, Volvo is the one you think of. Volvo has
branded itself wonderfully as a brand, because you think of safety,
which is their brand message.


--
Rob Frankel

"Branding is not about getting your prospects to choose you over your
competition; it's about getting your prospects to see you as the only
solution to their problem." (TM) -- Rob Frankel, consultant and
author of "The Revenge of Brand X: How to build a Big Time Brand on
the web or anywhere else."
Big Time Branding (SM) http://www.RobFrankel.com
818-990-8623 or 1-888-ROBFRANKEL
AIM: ROBFRANKEL




Received on Fri Sep 19 2003 - 08:59:17 CDT