Re: Google a brand?

From: David Moon <david.moon_at_mediahog.com>
Date: Fri 19 Sep 2003 09:01:14 -0500

Rob Frankel <rob_at_robfrankel.com> wrote:

>It's an identity. But hardly a good brand. It's not definable, and
>therefore, cannot be evangelized in an articulate manner. The worst
>thing that can happen to a brand (besides failure) is having its
>followers unable to communicate effectively as to why others should
>use the brand.

I totally disagree. Google was built by it's users, and word-of-mouth -
surely not by any great propaganda of their own. Simple and relevant -
never have heard any other reasoning. I'd like to hear some examples?

David Moon




Received on Fri Sep 19 2003 - 09:01:14 CDT