Re: Google a brand?

From: Rob Frankel <rob_at_robfrankel.com>
Date: Mon 22 Sep 2003 10:39:34 -0500

John Gaskill wrote thusly:

>Google certainly is a brand, albeit one
>which has achieved its current mantra
>status through good work and public
>relations methods, as opposed to
>buying millions of ad impressions.

John:

Never said Google wasn't a brand. I said it wasn't a good brand
because no two people can evangelize in the same way. Big
difference. With Volvo, everyone pretty much responds with the same
first brand attribute: safety.

Also, I make a profound distinction in which awareness is a media
function, not a brand issue. A brand with high awareness is simply
a brand you know. It does little good to raise awareness for a brand
when there's no clear message.

--
Rob Frankel, http://www.RobFrankel.com
Big Time Branding Guy and Author of "The Revenge of Brand X: How to
Build A Big Time Brand on the Web or Anywhere Else" & "The Frankel
Tapes -- Volume One" on sale now at http://www.RevengeOfBrandX.com




Received on Mon Sep 22 2003 - 10:39:34 CDT