Re: Google a brand?

From: David Moon <david.moon_at_mediahog.com>
Date: Wed 24 Sep 2003 08:12:38 -0500

So where the mile marker of deciding a brand is is good or bad? And it
seems to me that brands are vulnerable at any stage of their lifecycle.
In the example of Volvo with Ford behind the wheel, Volvo's brand may
and well be damaged in the future. As someone who has strongly thought
of purchasing a Volvo just recently, I think Ford has done a fine job,
as well as in resurrecting Jaguar's sales. Now if Ford can only start
producing a $30,000 Aston Martin. But I am not a loyal follower of
Volvo or Jaguar, so it difficult to express an accurate expression of
what their changes mean to me. Historically, Jaguar has been a great
status symbol, and now anyone for $379/mo can join your exclusive club
by leasing a failed Ford Contour with a Jag grill and leaping hood
ornament.

A safer car or the advent of a new intention can also be damaging to
Volvo or any car-maker. So no brand in any industry, contemporary or
seasoned, is bulletproof.

Google is a brand that works today - I have no doubts. Will it be
tomorrow, who knows? I also used AltaVista for text searching before
Google. And when Google came along, I completely abandoned it. So
nothing is certain, and evangelism is a two-way street.

David Moon




Received on Wed Sep 24 2003 - 08:12:38 CDT