Re: 'Remove These Ads'

From: Leon Mergen <leon_at_antrophia.com>
Date: Wed 24 Sep 2003 08:51:25 -0500

On Wed 2003-09-24 at 15:15, Jeremy Stetson wrote:

> Have you ever encountered the sites that place ads in very intrusive
> positions and offer to remove them if users will switch to paid
> subscriptions? Why would any advertiser with half a brain work with a site
> like that unless it happens to be the only way to reach a target market?

Hello Jeremy,

It's interresting for me that you start this topic. I am one of those
sites...

I own an online browser based game, which is irrelevant to this
discussion. However, fact is, my visitors visit approximately 250 pages
each session, and an average of 2.5 sessions a day, thus meaning more
than 600 pages for each visitor every day.

This is very unattractive to advertisers. So basically, what I am doing
is, I use the fact that my visitors really like coming back. I place
many advertisements on the pages (5 per page, 3x468x60, 1x125x125 and
1x120x60) , so people actually WANT to pay me to get rid of those.

So in my case, the advertisements help me in two ways - first, they earn
me money. But second, and most important: they make my visitors want to
pay me money to get rid of them. The second way enables me to charge far
less than an average advertising campaign costs.

So my advertisers usually are buying advertisements because they're so
cheap. And because they buy them, it allows me to sell them cheap. :)

--
Regards,

Leon Mergen (leon_at_antrophia.com)
Solatis Internet
http://www.solatis.com/




Received on Wed Sep 24 2003 - 08:51:25 CDT