Google and Lycos Partner for AdSense

From: Loren Baker <lorenbake_at_yahoo.com>
Date: Wed 01 Oct 2003 09:47:16 -0500

Google has signed Lycos to AdSense Contextual
Advertising.

http://www.webadvantage.net/tip_archive.cfm?tip_id=288&&a=1

The portal is the latest high-traffic site to join
Google's growing distribution network for keyword
listings on content pages. Google will provide
relevant contextually-targeted ads to pages of Terra
Lycos_ U.S. properties including Angelfire, HotWired,
Lycos.com, Matchmaker, Quote, Raging Bull, Terra.com,
Tripod, Webmonkey, WhoWhere and Wired. This agreement
extends the reach for Google advertisers to a
potential of tens of millions of Terra Lycos users in
the U.S., while providing Terra Lycos additional
revenue from its individual sites when users click on
Google advertisements. Through AdSense, Lycos users
will see advertisements targeted to the unique content
of pages throughout the Terra Lycos Network.

I wonder if they're getting CPM or PPC for this deal
from Google? Large sites can apparently negotiate CPM.

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Received on Wed Oct 01 2003 - 09:47:16 CDT