Re: State "no-email" lists

From: Robb Lewis <robb_at_marketingphysics.com>
Date: Thu 09 Oct 2003 09:09:54 -0500

Steve,
Your last comment was much closer...users that sign up for
newsletters often give two permissions (explicitly,
implicitly or ignorantly)- allow the specific source (e.g.
CNet Gamespot) to send them email AND allow "partners" to
send them email. Once you give permission to receive these
3rd party partner emails, you get on their rental list and
then the fun begins. Technically they may be unwanted but
that does not mean they are spam.

I can't tell you if it's 10% or even 50% of what you
identify as spam, but I'll bet your 95% spam has email from
providers that obtained your address from a legit source and
can be traced back to a site where you gave permission.
That's a false positive.

-Robb Lewis
robb_at_marketingphysics.com
http://marketingphysics.com/




Received on Thu Oct 09 2003 - 09:09:54 CDT