Re: State "no-email" lists
Chris Ulrich wrote:
>Anyone think the California law will stand up in court? Considering that
>it is impossible to know where someone is geographically based on an email
>address, I can't see how it will hold up as constitutional since it places
>an impossible burden - verify the state into which it is being sent - on
>the sender to comply.
>
>I haven't read the full law, but given that (as noted below) there is
>already an alternate provision in the event the law is struck down, sounds
>like the legislature doesn't even expect it to stand up to scrutiny.
So far, from what I've read, it's a really weak, hole-filled law
meant to catch wholesale spammers, not diligent/responsible marketers.
--
Rob Frankel
"Branding is not about getting your prospects to choose you over your
competition; it's about getting your prospects to see you as the only
solution to their problem." (TM) -- Rob Frankel, consultant and
author of "The Revenge of Brand X: How to build a Big Time Brand on
the web or anywhere else."
Big Time Branding (SM) http://www.RobFrankel.com
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Received on Fri Oct 10 2003 - 10:25:33 CDT