Re: Partnering with other Sites, Take 2
Kit Chen <callme_at_junglemate.com> wrote:
> I am not from the advertising industry either
> but I enjoy exchanging views with other like-
> minded people here. The information given here
> by others like are sometimes worth their gold!
>
> Ok, maybe I am over-exergerrating.
> About the question you asked...banners & link
> exchanges. What I do know is that the
> 468 by 60 pixels banner is quite "dead"...no
> longer fashionable or effective. Most people
> have programmed themselves to ignore those
> banners. I would not recommend using banners
> of that size unless they grace the top or the
> bottom of your site (just one banner atop and/
> or another below) or unless they are very
> interactive.
You state that you're not in the Advertising industry
but then profess to state that 'the banner is dead'.
To be honest I've heard this trite old statement
totted out time and time again and it still deosn't
hold up under scrutiny.
The banner is alive and kicking and is the main stay
of virtually every campaign we take.
Whilst there is a move from certain parts of the industry
to use more out-of-banner ads such as those from Eyeblaster,
ChackM8, Unicast or TangoZebra, the use of statically placed
banners, MPUs, buttons and skyscrapers are the absolute bread
and butter for all the major media owners.
Sean
Sean Dillon
Advertising Traffic Manager
w: http://www.telegraph.co.uk
e: sean_at_telegraph.co.uk
t: 020-7531-3236
f: 020-7538-7236
Received on Fri Oct 17 2003 - 08:05:22 CDT
