Re: The quarantined advertisers
"Joseph Carville" <joseph_at_intelliroi.co.uk> wrote:
> In some way it's even funny... The PPC advertisers MUST face
> pretty severe regulations and rules to show on top of the
> lists, like high relevance, good phrasing, non ad oriented
> wording, etc.
I find the word "severe" to be extreme in describing the situation and "to
show on the top" to be inaccurate since what you describe is what's involved
to be listed period, regardless of positioning. To be shown on the top an
advertiser has to also be one of the top X bidders for the relevant
keywords, sometimes combined with good performance (bid price * clickthrough
rate is essentially the Google Adwords ranking mechanism).
> A "legitimate" website that paid huge cash
> for optimization or inclusion can write... "I'm the best, I'm
> the leader, I'm the greatest..." and no one will ever put it
> in quarantine.
>
> What do you think about that?
I'm happy with it. The integrity and usefulness of the search engine
combined with the shear number of pages analyzed and listed requires less
subjectivity , bias and human intervention. The paid listings serve a
different purpose and having such requirements in place is appropriate and
necessary to maintain user trust and ultimately revenue.
What would you like to change and why?
--
Steve Werby
President, Befriend Internet Services LLC
http://www.befriend.com/
Received on Tue Oct 21 2003 - 08:46:56 CDT
