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Re: Value of Yahoo! Directory Listing?

From: Chris Oakley <chris_at_seoplus.com>
Date: Thu 06 Nov 2003 08:47:44 -0600

Hi Charlie,

Yes people still use the directory - but - at this time Yahoo
uses Google results for anything that is not in the Directory -
so a top listing at Google usually translates into a top listing
on Yahoo without paying the $299 review fee...

( warning: that fee is charged for them just for a Yahoo edotir
to look at your site and does not in any way guarantee they will
add the site to the directory - nor does being added guarantee a
top ranking )

Word on the SEO street is that Yahoo will flip the switch soon to
Inktomi results as they recently bought out Inktomi...so then a
good listing at Inktomi will probably also get your site to show
up on Yahoo just as a Google listing does now...

In my view the only value in having a site listed in Yahoo at
this time is the fact that an inbound link from the actual Yahoo
Directory counts for a lot with Google's Page Rank system ( thus
boosting your ranking on Google ) and has a similar effect on
rankings at the other major search engines...

I have not bothered paying for this review for my site as I think
it's real traffic value is questionable right now - that could
change at some point.

Hope that answers your questions.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Warm Regards - Chris Oakley
"The Non-Techies Guide To Top 20 Search
Engine Rankings" - Get Your FR~E Intro
Download here.... http://www.seoplus.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~





Received on Thu Nov 06 2003 - 08:47:44 CST


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