Re: Can anyone help me resell my content?

From: Rob Frankel <rob_at_robfrankel.com>
Date: Mon 10 Nov 2003 09:46:02 -0600

Jim Stroud wrote:

>While brainstorming on ways to market my book, I thought it would be
>interesting if I made my book available for rebranding and reselling.


Jim:

Don't re-brand anything. Go with the biggies and let them distribute
it the way they will.

For example, Shel Horowitz recently sold Southwest Airlines a bunch
of his books totally under his own name. You can reach him via
frugalfun.com. Corporations and agencies actually have bought my
book in bulk.

If you're self-publishing, I have e-books on the subject. I fired
McGraw-Hill for screwing up my book. When I took matters into my own
hands, things took off like a rocket.

--
Rob Frankel

"Branding is not about getting your prospects to choose you over your
competition; it's about getting your prospects to see you as the only
solution to their problem." (TM) -- Rob Frankel, consultant and
author of "The Revenge of Brand X: How to build a Big Time Brand on
the web or anywhere else."
Big Time Branding (SM) http://www.RobFrankel.com
818-990-8623 or 1-888-ROBFRANKEL
AIM: ROBFRANKEL




Received on Mon Nov 10 2003 - 09:46:02 CST