Re: Can anyone help me resell my content?

From: David Jonah <jonah2009_at_rogers.com>
Date: Mon 10 Nov 2003 09:46:34 -0600

In reference to the post regarding the white branding of the outplacement book.

I would recommend creating two types of marketing campaigns around
your idea of approaching outplacement firms and the like.

You could create a lite version with a Flexible front cover where any
company that registers with you can place their logo and ID and then
offer it off their web site. Selling them a bulk price with an offer
in the PDF to purchase the complete book if they wish a print version.

Second in the resources department, I would contact someone like the
good people in Bangor that have www.booklocker.com and explore having
a print on demand full book. I would also check around and find some
of these personality analysis software that are available for helping
people re-think and redirect their lives by understanding what they
are naturally good at as opposed to what they stumbled into as the
previous job.

The idea is creative, it just needs to be packaged so that a harried
VP at a company can simply say Yes and include it as part of their
departure package for surplus employees.

David Jonah
www.moncton.localintheknow.com




Received on Mon Nov 10 2003 - 09:46:34 CST