What are the going Ezine Ad Rates "nowadays"?

From: Michael DeVries <Michael.DeVries_at_TheVCF.com>
Date: Mon 17 Nov 2003 17:37:17 -0600

Dear Fellow ONLINE-ADS Members,

What are the going Ezine Ad Rates "nowadays"?

Is there some resource somewhere where you can find the ad rates /
costs for each of a number of, hopefully categorized / targetted, ezines?

Do you all still use a term like "CPM" for Cost per Thousand for ezine ad
rates? and/or what other terms / measures should we know / be looking
at?

Fortunately, ONLINE-ADS, unlike many we find, at least lists their ad
rate(s), so ... if I am calculating this right?, then ...

If O-A has @6,000 subscribers and charges @$1,000 for a 5 day run of
a non-exclusive ad, then ...

Thats about 30,000 "exposures" at @$1,000 or a "CPM of about $33.33
... right?

So ... Is this the going rate(s) "nowadays"? or should we expect to pay
more or less for other Ezines / EPub[lication]s?

We sure would appreciate your helping us get "back up to speed" on the
going rates so we may "resurrect" our online advertising campaigns in
the most time and cost effective manners possible!

Thank you for all of your help! :)

- Michael S. DeVries
  Principal,
  The Virtual Consulting Firm
  Real People Providing Real Solutions in a Virtual World
  http://www.TheVCF.com
 







Received on Mon Nov 17 2003 - 17:37:17 CST