One thing you may have missed.

From: Jonathan Trenn <jtrenn_at_periclesconsulting.com>
Date: Tue 06 Jan 2004 11:54:57 -0600

Cliff

First of all Happy New Year and thanks for publishing a great newsletter!

You may have missed the first season that the political arena really uses
the Internet as a marketing/advertising medium. I say may because at this
point the political industry sees it as primarily a fundraising tool and a
grass roots mobilizing vehicle. Both touch on marketing but it does
nothing to reach out to potential voters, inadvertently exposing them to
marketing messages regarding candidates and issues. The highly segmented
Internet population gives political marketers the ability to specifically
target specific messages to specific voter groups. Ads can be placed on
financial/investing sites to appeal who are concerned about taxes.
Parental type sites can receive ads on education.

Part of what the McCain Feingold law did was restrict some forms of TV and
radio advertising. Candidates for office and perhaps more significantly,
interest groups will hopefully see the Internet as a marketing/advertising
medium to attract attention/support for a campaign or a cause.

Jonathan Trenn
Pericles Consulting





Received on Tue Jan 06 2004 - 11:54:57 CST