Re: trends for 2004 - RSS?
"Renyi Zsolt" <zsolt_at_kalandvilag.com> wrote:
> but I don't
> see how it works for those content providers who attain ad
> revenue based on
> pageviews. What's up for 2004 in the RSS arena?
We started an RSS feed for our newsletter this year. We haven't added an
RSS logo or link on the site yet, but I had submitted the RSS feed link
(http://businessknowhow.com/bkh/rss20_newsletter.asp )
to a couple of the aggregators. And we're getting some traffic from it.
For us, the way that helps make money on pageviews is that our feed is
similar to the newsletter we send out. Instead of the full text of the
newsletter, we use headlines, sort article descriptions and a link back to
the site to read the article. Once someone clicks on the article link in the
RSS feed to read the featured article, then they are on our site and a
pageview occurs. Since they also see our full menus, they then have the
opportunity to look around at the rest of the site, which, if they do, will
generate more page views.
--Janet Attard
Business Know-How -Celebrating 15 years helping small businesses online
http://www.businessknowhow.com
Subscribe to our free newsletter at
http://www.businessknowhow.com/newsletter/subscribe.htm
Received on Mon Jan 12 2004 - 10:26:24 CST
