Re: Anti-Establishment Branding

From: Dave Moore <dmoore_at_charlottecoupons.com>
Date: Tue 20 Jan 2004 23:35:22 -0600

We take that approach. We run a several local advertising sitse, and have
positioned ourselves as the "Anti-print media" company in our local market.
Its a very effective pitch. Advertisers in this market hate to deal with the
local newspaper and some of the other typical print media companies. So we
are the logical alternative. We also refuse to deal with Advertising
Agencies. Small businesses seem to love that, because most of them have had
a bad experience dealing with an agency or media buyer.

Dave





Received on Tue Jan 20 2004 - 23:35:22 CST