Re: How do I improve targeted web traffic?
Pat Wooten wrote thusly:
>I am in search of some online information on increasing web traffic. Our
>target audience is nurse professionals and employers who hire them. Search
>engine ranking is pretty good for terms such as "nursing jobs," "nurse
>resumes," and "nurse employer," and traffic is fair for a small website,
>but could be much better. The rankings have not aided in many sales. Any
>suggestions on finding more targeted traffic? We advertise in paper trade
>journals also. Is there a place online that may provide stats on the
>estimated number of nurses online? Thanks for any feedback.
Pat:
Have you considered that the culprit isn't necessarily traffic, but
qualified traffic? I can't tell you how many clients come to me with
a challenge like this. The answer turns out not to be a traffic
issue, but a branding issue. Specifically, why aren't more nurses
staying and participating at your site?
Why aren't those nurses evangelizing to their friends?
Those are branding issues. Once solved, they convert more of the
traffic that you get. So quantity may not be where you should be
looking. Quality is where it's at.
--
Rob Frankel, "Yes, I really do turn users into evangelists for your brand."
Big Time Branding (SM) http://www.RobFrankel.com
Revenue-generating Branded Community (TM): http://www.i-legions.com
The best biz discussion list on the web: http://www.FrankelTips.com
Received on Mon Feb 02 2004 - 10:16:04 CST
