Online Ad Serving - How Many Advertisers Use Third-party Ad Servers?

From: Sylvia Alles <allmedia_at_concentric.net>
Date: Tue 10 Feb 2004 10:04:17 -0600

Does anyone know how prevalent the use of third-party ad servers is by
advertisers (or their ad agencies)? That is, versus relying solely on a
site's or network's ad server? Thanks, Sylvia Alles

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        AMS Media Planning & Buying
         www.concentric.net/~allmedia
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Received on Tue Feb 10 2004 - 10:04:17 CST