This list has sure been quiet for the past week. Time to get
the discussion rolling again!
The current edition of Marketing Smarter with Google
(http://www.marketing-smarter.com/) indicates that as of last
Tuesday night, February 17, U.S.-based Yahoo searchers no longer
received Google results. Instead, they got results from Yahoo's
own Yahoo Search Technology.
The article quotes Kevin Lee of Dit-It.com saying that he believes
the switch will change web traffic patterns dramatically. "If you
had good levels of inclusion and a reasonable position for
important relevant phrases in Google, but mediocre natural
inclusion levels and poor rankings in Inktomi, your traffic will
seem to have fallen off a cliff as soon as Yahoo makes the change,"
said Lee in a recent article posted on the Paid Search Strategies
site. He notes the drop-off could be in the 25 to 40 percent range.
Has anyone on this list seen any change in their traffic patterns
due to the Yahoo switch?
--Cliff
Additional References:
Yahoo's New Search Touts RSS Format
http://www.internetnews.com/dev-news/article.php/3315141
Search Wars Heat Up as Yahoo Drops Google
http://www.ecommercetimes.com/perl/story/32890.html
Google, Yahoo! revving up search engines
http://www.salon.com/tech/wire/2004/02/18/search_engines/index.html
Clifford R. Kurtzman
CEO | Moderator
ADASTRO Incorporated | The Online Advertising Discussion List
http://www.adastro.com | http://www.o-a.com
Received on Thu Feb 19 2004 - 15:03:53 CST
