DART data interpretation question

From: Jean-Philippe Bedard <Jean-Philippe.Bedard_at_cogeco.com>
Date: Thu 04 Mar 2004 16:39:39 -0600

I can't figure out why I'm receiving this data from Doubleclick's Dynamic Ad
Reporting and Targeting server.
 
The metric from Doubleclick tells me I received 3000 clicks from banners.
But I just can't see these clicks in the "Referrals site" metric from the
traffic report I produce internally which is more around 400 within the same
timeframe.
 
WHY!
 
I should see the adserver link in my traffic report, shouldn't I? Am I
looking at the wrong data here? Should I understand that the Ad server
compiles the clicks in a different way? If yes, how valid are their metrics
(Doubleclicks) or mine?
 
This has been driving me mad for the past few years and now I have to
influence serious online advertising spending.
 
Please help me!
 
JP





Received on Thu Mar 04 2004 - 16:39:39 CST