MODERATOR NOTE: In Search of Business

From: Cliff Kurtzman <moderator_at_o-a.com>
Date: Mon 08 Mar 2004 08:49:14 -0600

I am pleased to introduce "In Search of Business" presented by
Adweek Magazines and The Laredo Group, along with the
Interactive Media Conference & Trade Show, hosted by Editor &
Publisher and Mediaweek, as new sponsors of the Online
Advertising Discussion List.

"In Search of Business" is an innovative how-to training series
focused on planning and implementing successful Search Engine
Marketing campaigns. The program will examine strategic marketing
activities and how they impact overall marketing and online
advertising, buying models, vendor relationships and sourcing
efforts and research initiatives. The content will enable
attendees with the knowledge to plan, evaluate and implement
Search Engine Marketing campaigns upon completion of the course.

This event is being held three times: in New York (April 14), Los
Angeles (May 17), and Chicago (June 22).
See: http://www.insearchofbusiness.com


The INTERACTIVE MEDIA CONFERENCE & TRADE SHOW spotlights the
idea of making your web site a mass medium in a fragmented
market. Faced with more media choices than ever before,
consumers are exhibiting less allegiance to traditional media.
To overcome this media fragmentation, media companies are
seriously investing in their online products. The Interactive
Media Conference will show you how to turn your Web site into
a truly mass medium for your market with winning content,
effective advertising, cutting-edge technology, and cross-
platform business strategies.

It is being held May 10-12, 2004 at the Hyatt Regency Atlanta
on Peachtree Street.
See: http://www.interactivemediaconference.com

Both of these events offer great opportunities for our list
members. Check them out!

--Cliff

Clifford R. Kurtzman
CEO | Moderator
ADASTRO Incorporated | The Online Advertising Discussion List
http://www.adastro.com | http://www.o-a.com





Received on Mon Mar 08 2004 - 08:49:14 CST