Re: Banner Ad CPM

From: Leon Mergen <leon_at_antrophia.com>
Date: Tue 09 Mar 2004 08:52:47 -0600

Kevin Kozlen wrote:

>I have a client I am working with that would like to me to find out
>examples of what others are charging for banner ads. The site is a
>local news website (so it's definitely not a niche type market) that
>receives between 200-300,000 unique page views each month, and he would
>like to find out what others are charging per thousand unique page
>views. However, any additional types of charging (per click, hybrid,
>etc.) and rates will be helpful.

Hello Kevin,

I am currently charging advertisers $0.25 CPM. My website is
entertainment (online game) related, and receives around 150,000
pageviews per day. Reason for the somewhat low charge is the low amount
of unique visitors - an average session lasts around 75 pageviews.

I hope this anwsers your question.

--
Grt,

Leon Mergen
http://www.solatis.com/






Received on Tue Mar 09 2004 - 08:52:47 CST