Re: Overture's "New Term" Thing

From: Miki Dzugan <mdzugan_at_roi-web.com>
Date: Mon 22 Mar 2004 14:06:36 -0600

Marci De Vries wrote:

>Is anyone running into the funky phenomenon on Overture's PPC ads, where in
>the reports it adds a listing for "New Term" within the terms the client has
>bid on? The "New Term" listed shows Zero Impressions and up to Three clicks,
>yielding a CTR of 300%, which then gets added into the CTR for the entire
>buy. Some of my clients have even been charged for this mystery "New Term"

Marci,

We've seen it in our reports. I thought that it was because we are using
"broad match" on some of our terms, so we are seeing new search terms
that include our broad match terms. But call Overture if you are concerned.
--
Miki Dzugan

Rapport Online Inc
Phone: 651-224-2277
www.roi-web.com







Received on Mon Mar 22 2004 - 14:06:36 CST