Re: Looking for case studies

From: Dejan Bizinger <debizi_at_yahoo.com>
Date: Mon 22 Mar 2004 14:21:38 -0600

Nick Wreden wrote: "I am looking for case studies with
specific metrics involving retention, customer equity,
customer lifetime value, customer value
measurement/management, profitability, loyalty,
share-of-wallet, etc..."

Nick, my favorite cases studies are MarketingSherpa's
case studies. Their case studies are free for a
limited time offer, around 8 days, and later they are
around $9. Their web site is at
http://www.marketingsherpa.com

You could also visit Case Place at
http://www.caseplace.org or

Harward Business School Cases (which are not free) at

http://harvardbusinessonline.hbsp.harvard.edu/b02/en/cases/cases_home.jhtml


and see if they have what you are looking for.

HTH,

Best regards,
Dejan Bizinger, Web Producer
Phone: +381 64 138 7328






Received on Mon Mar 22 2004 - 14:21:38 CST