Re: 1 million unique hits/month @ $80,000?

From: Michael Grewe <mtg_at_mtgmarketing.com>
Date: Fri 02 Apr 2004 07:32:49 -0600

Bob Ross of Adventures Marketing, LLC insight regarding the quality of leads
being more important than the quantity of leads as well as on other online
marketing approaches goes to the heart of the ROI requirement considerations
of any online marketing campaign...

Regarding Pay-Per-Click aka Pay-For-Placement (PFP) "trade secrets" there is
an excellent book by Catherine Seda, that covers PFP as well as Fixed
Placement (CPM, CPC, CPA) and Paid Inclusion programs that also includes an
entire section on how to track your online marketing campaigns' ROI. It is
called "Search Engine Advertising, Buying Your Way to the Top to Increase
Sales."
http://www.amazon.com/exec/obidos/tg/detail/-/0735713995


Stage Time,


Michael T. Grewe
MTG Marketing

619.298.1232 Office
619.889.5776 Mobile

mtg_at_mtgmarketing.com Email
www.mtgmarketing.com URL






Received on Fri Apr 02 2004 - 07:32:49 CST