Re: Press Release Distribution Services

From: Dana VanDen Heuvel <dana_at_danavan.net>
Date: Mon 26 Apr 2004 07:55:12 -0500

Michael,

I'm sure that there are bona-fide PR people on this list that can better
answer with their results, my experience is with PRWeb, which is a free
service that you can "donate" to get preference for your release. I've
never had a press release picked up by a local or national editor/journalist
from this, or any other wire service. Most of my releases are for our small
company and for me personally.

However, they have been effective in driving search traffic to our sites,
such as when someone searches for your company, the wire service releases
come up in the results, and if you listed a URL back to your site, those
come up as well.

I've been very successful in practicing a much more personal PR approach,
that is, crafting each release and then tweaking it slightly for each
publication. Of the press releases I send out in this fashion, I usually
get an 80% pickup rate, and 20% of them turn into actual stories, which, as
you know, are usually worth significantly more than a brief mention.
Moreover, these efforts have significantly increased the leads coming into
our site, and have afforded me more speaking appearances on the personal
side.

____________________________
Dana VanDen Heuvel
Interactive Marketing & Sales Technology
920-819-0742 Direct/Cell
dana_at_danavan.net
www.danavan.net
____________________________
Visit www.danavan.net/blog for up to the minute
insights on Interactive Marketing & Sales Technology.






Received on Mon Apr 26 2004 - 07:55:12 CDT