Demographic differences with AdWords and Overture

From: Michael Ormsby <michaelormsby_at_mac.com>
Date: Wed 28 Apr 2004 14:07:04 -0500

We have been experimenting with ppc ads with AdWords and Overture.
There seems to be a fairly dramatic difference in the ctr between the
two. The results do not seem to suggest any clear conclusions. Has
anyone had this experience? Is there any data about demographic
differences between Overture and AdWords? Our market is 18 to 29 year
olds, lower income.

michael_at_passGED.com







Received on Wed Apr 28 2004 - 14:07:04 CDT