Re: Press Release Distribution Services
Hi everyone,
I'm enjoying reading this list since the 90's. I've read everyone's
questions and comments on press releases. I do it differently than most and
maybe it will spark ideas -
We write the press releases ourselves. They should read like a short
newspaper story. Give 'em news. Not "x millions people have used our ..." -
that's the temptation. To a reporter (I did that before the Internet),
that's not news. After the Superbowl, Tivo put out a press release saying
that the Janet Jackson Superbowl incident was the most searched item in
Tivo history. That's a lot more interesting than the usual "Our new product
is selling ..." Find out what impact you're product/thing is having on
society and push the buttons of those who love and hate it.
Its not such a big deal to get national coverage - once you find the right
news angle/s, it comes naturally.
Also, we release them ourselves. My partner and I collected the addresses
ourselves - emails and faxes. Even if you do pay to distribute it, collect
email addresses of journalists who're interested in what you do - they love
getting attention from people they've given attention to.
I never focused on the style/design/protocol of the press release. Maybe it
helps to look different. An editor would probably laugh. But only one
question matters - How many media stories have been about your product? If
its not dozens a year, you're not getting good results.
Hope this helps!
Kenny Sahr
kenny_at_sahr.com
http://www.sahr.com
http://www.schoolsucks.com
Received on Thu Apr 29 2004 - 10:23:52 CDT
