Re: e-marketing for small start-up

From: Rob Frankel <rob_at_robfrankel.com>
Date: Fri 30 Apr 2004 16:04:19 -0500

Carolyn Dennis wrote:

>To drive traffic to a start-up with e-commerce, I would start with
>Google AdWords. You can spend as much or as little as you want, you
>have good control over what you spend, and you know that the leads you
>get from it are pre-qualified, because they were searching for you.

Just a note about that: Before you buy anything, make sure you have
the pricing structure to support the buy. Buys like this do better
with broad-appeal products that enjoy high profit margins. Niche
products with low margin, in my experience, simply don't pay out.

--
Rob Frankel, "Yes, I really do turn users into evangelists for your brand."
Big Time Branding (SM) http://www.RobFrankel.com
Revenue-generating Branded Community (TM): http://www.i-legions.com
The best biz discussion list on the web: http://www.FrankelTips.com





Received on Fri Apr 30 2004 - 16:04:19 CDT