Putting all your money on search engine keywords?

From: Jean-Philippe Bedard <Jean-Philippe.Bedard_at_cogeco.com>
Date: Wed 05 May 2004 11:53:12 -0500

I'm tempted to put all of my money on Search Engine keywords. I just can't
seem to find any reason to spend anything on Display Advertising (banners).
I can't help to think that someone in a Search Engine looking for my
services is closer to buy than someone reading news and clicking on a
banner, as attractive as it can be.
 
But I need a devil's advocate.

Thanks,

JP






Received on Wed May 05 2004 - 11:53:12 CDT