Re: Google ranking dropped

From: Rob Frankel <rob_at_robfrankel.com>
Date: Fri 07 May 2004 07:25:47 -0500

Brian Caldwell wrote:

>From a pure spite perspective this kind of thinking is very satisfying,
>but from a business perspective this is the type of thinking that can
>hurt your business. With over 50% market share Google is still the bread
>and butter of many people. A more constructive attitude might be to
>adapt and adjust your tactics as ALL the engines make changes to their
>systems in an effort to provide relevant search results to their, and
>our, end customers. Anticipating changes in Search so you can respond
>faster than your competition is a business tool that can serve you well
>as nothing stays the same forever. As we know, in our world "forever"
>can be a short as 1-2 months.

I concur. I made one change in the HTML of my site and went to #1
under "branding expert" in less than a week.
--
Rob Frankel

"Branding is not about getting your prospects to choose you over your
competition; it's about getting your prospects to see you as the only
solution to their problem." (TM) -- Rob Frankel, consultant and
author of "The Revenge of Brand X: How to build a Big Time Brand on
the web or anywhere else."
Big Time Branding (SM) http://www.RobFrankel.com
818-990-8623 or 1-888-ROBFRANKEL
AIM: ROBFRANKEL





From nobody
From amandav_at_rhinointernet.com
Return-Path: <amandav_at_rhinointernet.com>
Received: from sumatran.rhinonet.com ([12.159.68.2]) by maggie.tenagra.com with SMTP (ListManager WIN32 version 4.2.1); Thu 06 May 2004 10:26:59 -0500
In-Reply-To: <LISTMANAGER-1036733-814706-2004.05.06-07.22.19--amanda#rhinointernet.com_at_o-a.com>
To: online-ads2_at_o-a.com
Subject: Re: Google ranking dropped
MIME-Version: 1.0
X-Mailer: Lotus Notes Release 6.0.2CF1 June 9, 2003
Message-ID: <OF9F0F9D19.7C72B12B-ON07256E8C.00551797-07256E8C.005563F7_at_rhinonet.com>
From: Amanda Vega <amandav_at_rhinointernet.com>
Date: Fri 07 May 2004 07:27:06 -0500

Well said, Brian!

I feel that my responsiblity as a consultant to my clients is to stay atop
the coming changes (when possible) and anything that may change in
algorithm or methodology on ALL of the engines, ALL of the time. I find
it amusing, really, when people (not specifically related to the original
post in this message, necessarily) vent about how awful Google is, or how
they have been "treated unfairly" or "screwed over" by the engines. Hello!
 They are BUSINESSES and have every right to change their spiders any way
they want, period. Can that affect their long term success, sure. But,
the bottom line is that NO ONE is ENTITLED to search ranking. And I'm
quite frankly not sure why so many feel that they are, and that the
engines owe them something. The times that I have posed that question,
the answer seems to come that people feel the government or tax dollars
are paying for Google - obviously not the case.

Amanda Vega
Director of Marketing
Rhino Internet

www.rhinointernet.com
(480) 850-2238 voice
amanda_at_rhinointernet.com







Received on Fri May 07 2004 - 07:25:47 CDT