Re: Google ranking dropped

From: Robert Day <rpday_at_btinternet.com>
Date: Mon 10 May 2004 07:48:06 -0500

Oh, come on Amanda.

Google is a highly profitable company. And how did they get to
be profitable? By delivering proper rankings of web sites when
people go searching for them. Everything they do, follows on from
that single task.

Therefore, if Google wishes to continue to prosper it's duty is to
continue to deliver proper rankings. If it does not fulfill this duty,
why on earth would anyone use it?

It doesn't matter that I don't pay for my Google rankings. In a
small way, I am providing raw material for them to get rich on i.e.
a listing for my site. They, in turn, are giving me a benefit by
listing my site when people go looking for my goods and services.
We don't directly make money off each other. I don't pay for my
rankings and my customers don't pay Google to use their engine.
However, we have a relationship that needs only two things to
happen. If Google and I perform our tasks correctly, we both do
well out of our relationship. All I have to do is to optimise my site and
submit it to Google. All that Google has to do is to show the correct
sites when people go looking for them. This is a simple task given their
expertise and it is all I ask of them.

For about three months, Google stopped doing that. Why, they haven't
said. No one has convinced me yet that it wasn't a cynical attempt
to screw money out of millions of web site owners by refusing to
list their sites properly and forcing them into paying for Adwords.
So, in my humble opinion, if Google starts to "screw around" with
my rankings, it is no longer doing the job that made it famous.
Therefore, it no longer deserves to prosper and it should spend time
in limbo like Altavista did a few years ago.

Fortunately, for some reason, Google appears to have had a moment of
clear vision and has withdrawn from its ill-thought out change of
alogrithms at the end of last year. Those changes, however, have cost
lots of people lots of money. Although you might find this "amusing"
there are millions of people who don't.

Rob






Received on Mon May 10 2004 - 07:48:06 CDT