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MODERATOR'S NOTE: From the floor of AD:TECH

From: Cliff Kurtzman <moderator_at_o-a.com>
Date: Tue 25 May 2004 09:32:47 -0500

This list is pretty quiet... I can only assume it is because so
many of you are here at AD:TECH. The show is really crowded --
I had to sit on the floor during a couple of the sessions
yesterday when they didn't have enough seats. There are over
100 vendors exhibiting and those that I've talked with have
told me that business is going through the roof. It is good to
see the industry looking so healthy.

I gave my presentation yesterday on how technology will impact
the future of branding. Heath Row blogged it here:
http://blog.fastcompany.com/archives/2004/05/24/futurethink_how_tech_will_impact_brand.html

It seemed to go well and I'm glad to have it behind me so I can
sit back and enjoy the rest of the conference. There was a great
keynote from HP yesterday morning, talking about the stories
their customers tell that help them define and build their brand.
This morning there is a keynote from someone at Samsung, and I'm
really looking forward to hearing it... they have been one of the
most successful companies in the world over the past three years
in terms of building the value of their brand.

--Cliff

Clifford R. Kurtzman
CEO | Moderator
ADASTRO Incorporated | The Online Advertising Discussion List
http://www.adastro.com | http://www.o-a.com





Received on Tue May 25 2004 - 09:32:47 CDT


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