Re: Conversion rates for ecommerce

From: Matt Mickiewicz <matt_at_sitepoint.com>
Date: Thu 17 Jun 2004 08:40:16 -0500

I don't think there's a such a thing as an average or a good or bad
conversion rate. A lot depends on the pricing, competition, and
traffic sources (i.e. Overture and Google PPC ads will convert better
than traffic from most other sources)

That being said, the best resource I can point you to is the chart at:

http://www.clickz.com/experts/design/traffic/article.php/3362641

It brakes down conversion rates into vertical categories, ranging from 1.1%
(electronics) to 6.1% (catalog) depending on the type of site & product. If
you want to find out exactly what sites the data is based on for each of the
categories, look at the left hand bar at:

http://www.fireclick.com/customers/customers.html

____________________________________

Matt Mickiewicz
SitePoint - Books for Professional Web Developers

e: matt_at_sitepoint.com
w: www.sitepoint.com
    www.editize.com
p: 604 716 4638
f: 630 214 3583
____________________________________






From nobody
From 4catalyst_at_excite.com
Return-Path: <4catalyst_at_excite.com>
Received: from excite.com ([207.159.120.58]) by maggie.tenagra.com with SMTP (ListManager WIN32 version 4.2.1); Wed 16 Jun 2004 16:25:03 -0500
Received: by xprdmailfe23.nwk.excite.com (Postfix, from userid 110)
        id 277A31BCCD; Wed 16 Jun 2004 17:25:14 -0400 (EDT)
Received: from [66.229.155.53] by xprdmailfe23.nwk.excite.com via HTTP; Wed 16 Jun 2004 17:25:14 EST
To: moderator_at_o-a.com
Subject: Re: Conversion rates for ecommerce
X-AntiAbuse: This header was added to track abuse, please include it with any abuse report
X-AntiAbuse: ID = ef4d1bd5b0e00b1306bb1edc746a830f
Reply-To: 4catalyst_at_excite.com
From: "Linda Buquet" <4catalyst_at_excite.com>
MIME-Version: 1.0
X-Sender: 4catalyst_at_excite.com
X-Mailer: PHP
Content-Type: text/plain; charset="us-ascii"
Content-Transfer-Encoding: 7bit
Cc: online-ads2_at_o-a.com
Message-Id: <20040616212514.277A31BCCD_at_xprdmailfe23.nwk.excite.com>
Date: Thu 17 Jun 2004 08:42:19 -0500

Aaron asked: "Can anybody tell me what the average conversion rate
is for an ecommerce site?"

It does vary based on your market so I did some research and found
this information for you. Here are some average conversion rates for
different online market segments, based on this article I discovered
over at Clickz.

http://www.clickz.com/experts/design/traffic/article.php/3362641

Vertical Market - Avg. Conversion Rate

Catalog - 6.1

Specialty stores - 3.9

Fashion/apparel - 2.2

Travel - 2.1

Home and furnishing - 2.0

Sport/outdoors - 1.4

Electronics - 1.1

All verticals -2.3

(Source: Fireclick Index)

This article was written by Bryan Eisenberg, the guru of online conversion
rates in my opinion. Be sure to subscribe to their newsletter and read
every word. It_s priceless!

http://www.grokdotcom.com.

They also have free conversion tools on their main site at:
http://www.futurenowinc.com.

I am not an employee or client, just an avid fan after having attended
some of their online seminars. Hope many of you find this information
helpful.

Linda Buquet

Affiliate Management Consulting, Recruiting & PR

www.5staraffiliateprograms.com





Received on Thu Jun 17 2004 - 08:40:16 CDT