Aaron Solomon wrote:
>Hi all. I work for a company that sells phone cards and I would like to
>throw out a question regarding HTML newsletters.
>
>We have been sending out a monthly promotional HTML newsletter but have been
>finding that more and more newsletters are being sent back to us because
>they are being rejected by the recipient's anti spam software.
>
>How can we minimize that number of rejected emails that are being sent back
>and get the promotional newsletters into our customer's email boxes??
The quick and easy answer is DON'T send HTML e-mail! I blast out
hundred of thousands of e-mails to our i-legions Branded Communities
and ALL of them are ASCII text. There are several advantages:
1. The rate of high-bandwidth installations is slowing, which means
that dial up is still king. Nobody on dial up wants to wait for HTML
downloads.
2. Many e-mail apps like Eudora are set to block any message over a
certain weight, like 40KB. They'll get bounced.
3. Many e-mail apps like Eudora are set to block any graphic files,
which means if your message does get through, it looks like a Picasso
painting.
4. If it ain't a PDF file, chances are that anything other than
ASCII text is going to be viewed by any number of spam guards as a
foreign threat, bouncing you.
5. AOL has just re-codified what it will and won't deliver. MSN,
Yahoo and some of the other gorillas are doing the same. So the
stuff that got through last month will get bounced this month, for
sure.
And that's the SHORT list.....
--
Rob Frankel, "Yes, I really do turn users into evangelists for your brand."
Branding Expert http://www.RobFrankel.com
Revenue-generating Branded Community (TM): http://www.i-legions.com
The best biz discussion list on the web: http://www.FrankelTips.com
Received on Thu Jul 01 2004 - 06:31:36 CDT
