Re: Reaching a Target Audience
Carson Milleger <cmilleger_at_yahoo.com> wrote:
>Have a client who is going after the 16 - 28 demographic of
>predominantly "video game" players.
What kind of video game players? pc gamers are a different
demographic than console (xbox,ps2,etc.) gamers.
>Trying to reach a audience online via an extensive branding campaign.
Explain what you mean by branding, what is the end goal? You want
them to frequent your website, subscribe to your services, buy
product, gain name recognition for followup campaigns?
>Does anyone have any experience with Claria as far as penetration
>and reaching a targeted auduience?
>
>Does anyone have a better way to buy pop ups etc. except through an
>extensive network like Claria?
Why pop-ups? Don't you know people hate them?
http://www.bunnyfoot.com/popup/
I suppose they are even more ineffective with a technical audience
>Or do you prefer going directly to sites
>themselves (example Yahoo, MSN).
Test both?
I would guess there are a lot of quality gaming focused sites
(with decent traffic volume) that you might find decent CPM rates.
(maybe community run or by hobbyists). Test them against the
larger sites (www.gamespot.com)
>Can anyone give me feedback on results they may have had and a
>direction to take? Banners? CPA Publishers? Co-Reg? etc
If you're talking about a "branding" campaign then how can you
measure CPA?
Josh Carlson
Received on Thu Jul 01 2004 - 06:35:39 CDT
