Re: HTML Emails

From: Josh Carlson <jcarlson_at_insurancejournal.com>
Date: Thu 01 Jul 2004 06:41:18 -0500

"Aaron Solomon" <aaron.solomon_at_corp.idt.net> wrote:

>Hi all. I work for a company that sells phone cards and I would like to
>throw out a question regarding HTML newsletters.
>
>We have been sending out a monthly promotional HTML newsletter but have been
>finding that more and more newsletters are being sent back to us because
>they are being rejected by the recipient's anti spam software.
>
>How can we minimize that number of rejected emails that are being sent back
>and get the promotional newsletters into our customer's email boxes??

the basics
Stop sending spam (if you are)
Stop using affiliates who spam (if you are)
Stop buying lists from bad sources (if you are)
Stop sending to bad addresses (if you are)
Stop using bad ESP (if you are)

Check that your current ESP is respected (doesn't host spammers,
has good contact with ISPs, is not blacklisted) www.dnsstuff.com
has some good investigative tools
Get a new ESP (if need be)
Check your newsletter against common spam filters before sending
(such as http://spamassassin.rediris.es/ - read the "tests
performed" for an idea of things to avoid doing). You might try
one of these free tools to check
http://www.lyris.com/contentchecker/ http://spamcheck.sitesell.com/


Josh Carlson





Received on Thu Jul 01 2004 - 06:41:18 CDT